Over the past week(s), I’ve been working on answering some simple questions to address building pitch slides for the weekly 1M/1M public discussion. There’s a signifiant need for sales/marketing help for MMM, and getting through these slides has been rewarding and frustrating. We are really missing a lot of pieces of data we should have, and other parts are defined enough that it doesn’t fit normal modes of “building and marketing a product.”
The “product” MMM sells is the knowledge and underanding of making sense out of the points which connect mobile and faith activities. That’s not something easily bottled, that is, unless its sold as glue and not as the bottle. Now, to sell glue, you have to identify what things need to be present in order for that stickiness to take place. You’ve got to be able to say on your label what surfaces it works best on, where not to put it, and probably some hazard information in case someone misuses the glue.
For us, that means we aren’t so much as building apps and services, as much as we are identifying those points where devices, services, and experiences come together for a specific environmental condition at the intersection of faith and mobile technology. Unless folks already see that these two areas collide, they won’t be able to discern how best to glue them together. That’s how we get the term mobile minsitry, we are looking at this intersection of two areas that have some common points (communications, sociologiy, etc.) and what happens when they collide and both those common and uncommon areas get challenged.
The other day, I responded on a post for a developer at LinkedIn. The post didn’t identify a specific need for the developer, but did mention much about the organization (the usual HR boilerplate stuff) and then some toolsets/skills needs for the position. I made several assumptions about what they are looking for ending with a statement that perhaps they are looking for something less oriented to building and something more like glue. Now, I was corrected, and in that correction was detailed the specific need for that position, but it still came across as looking for glue, not someone to make sticks.
When it comes to mobile ministry, part of that identifying what it is you are offering (our case) or what you are looking for (the folks we tend to attract) is making this distinction between building and sticks. Sometimes, you might solely be on the side of building, and therefore a specs sheet of programming languages accompanyed with certain products might be the key. Other times, and usually what we see more often than not, is that people are looking for the glue. How does mobile stick best with wherever they are? Whether that’s reformatting videos, adjusting to the appearance of mobile on the ministry scene, or introducing less friction to a reiteration of a product, its more about the glue (what happens in between the points), than the sticks (the points)..
I’d wager that many of you have been using sticks like glue and wondering why you haven’t seen the successes you’ve wanted. May I make the suggestion that you find the jars of glue (who connects the dots within mobile and ministry), and then refocus your energies? You might find that with less building that you enable more sticking to your ultimate goals.

Last week, or so, I wrote over on my personal site (![[Screenshot] MMM Alternate Homepage - Share on Ovi [Screenshot] MMM Alternate Homepage - Share on Ovi](http://media.share.ovi.com/m1/lt/3276/af4b7415dc9046a1922dbefb2591042e.jpg)
Over at ChuchTechy, there’s a post talking about something very much in the line of thinking of John 17:20-27 – unity of the brethren so that the works done points back to the Father. Its really neat, here’s a snippet:





Continuing on Resolution #4: Raising the Bar on Mobile UX Standards
Sunday, January 22nd, 2012With that starting point, we want to highlight a bit more about Mobile (UX) Standards and in referencing that All Books Project, and some of the items to keep in mind whiile moving forward in your mobile initiatives this year and beyond.
Mobile UX Standards
It is assumed that the idea of what makes for a great mobile user experience is pretty easy – just grab yourself an Apple iPhone and use it for a week or two, then switch to another platform for the same amount of time and note how often you frown, toss the device, or find yourself limited in some fashion. And while we can agree that Apple’s iOS platform does make for some suitable claims towards what makes a good mobile experience (consistency, quality, variety of applications, etc.), its not the only mobile experience, nor does it answer every question anyone developing, selling, or using mobility will ask towards.
Over at UX Mag, an excellent article talking about mobile standards beyond the styleguides, frameworks, and guidelines that would usually reference as we develop apps makes an excellent point:
*List formattting added
Beyond simply saying “we want to go mobile” or “let’s use this or that to go mobile,” you really have to ask core questions about the interaction and steer adamantly towards those goals. What happens when you don’t steer specifically towards the goal, understanding these kinds of questions throughout, is that you end up with a glut of features, conflicting brand messages, dis-engaged users, and missed opportunities to deliever the depth of the Gospel that you/your group intends that application or service to portray.
Start With A Picture, Ask Until the Ink Dries
With the All Books Project, I started with an idea in my head (more efficient Bible reading on my personal mobile device that wasn’t limited to closed-licensed texts), and started scraping together what was needed and what wasn’t in order to make that happen. I boiled things down to two features: reading and searching. And then I took to one of my favorite apps on my iPad (Tactilis) to sketch some reasonable ideas towards how I would get there.
This UX flow document is my gage of whether I’m meeting my goals. If I am, then the lines here continue to make sense. If not, then I go back to this document towards what I (originally or later modified) thought and ask whether my thinking should continue down the path I’m or, or get back on course to what was drawn.
One of the pieces of interaction that I’m aiming for with All Books is a sliding popup for when I click on those verses with footnotes. The feature is harder to implement than its drawn. But, because I’m clear towards what I want to do when the popup is envoked, how its interacted with, and how it is dismissed, I can keep my programming focused and timelines (generally) well kept.
A Good Mobile UX Is Also Your Feedback Loop’s Process
In designing an effective mobile user experience (UX), you also need to take into account the development/design of your support infrastructure. As we talked about once before when developing mobile web apps, you need to have in place the resources not just to build the app, but to support, maintain, and maybe even update it.
Build, Get It Out There
After I was able to figure out my issue relating to displaying content within All Books, I needed to start using it. It didn’t matter that there was (noted) performance issues or the inability to see the footnotes as I’d like. Getting it into my normal use allows me to catch things that I’d not considered in my initial development and design, and then adjust on the fly without effecting other pieces of the project. For example, I realized that for all the work I did with makng this a spatially-orienting design, I still felt lost when navigating. The insertion of colored indicators on the section that I was within helped this considerably, and it was a few lines of code to add to do this (1 CSS class and 1 JS statement).
With that: do you have your mobile UX resolution refined now. Its the middle of January, don’t let too much longer go by.
Tags: Android, APIs, Apple, applications, best practices, bible applications, BlackBerry, CSS, HTML5, iOS, Mobile in Analytics/Marketing/Development, mobile in development, mobile in moment, mobility, native apps, services, standards, Symbian, tech, Windows Mobiile, Windows Phone
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