Posts Tagged ‘innovation’

Analyzing Mobile After Its Applied

Wednesday, June 8th, 2011

In the previous post, we talked about how innovation needs to be relevant for it to have some kind of initial impact. How about we look at things later? For example, one of the questions that we pose to groups that want to work with MMM is: what else are you expecting to happen after the introduction of ‘X’ to your community?

If you will, is it possible to look far enough down the road towards the application of mobile or web technology to see some of the implications that you just won’t be able to control? For example, a group decides to add mobile technology to improve the ability for people groups to communicate with one another. But, doesn’t see that down the line, it was the use personal communication devices (and no longer sharing a single regional phone line) that caused group conflict, sometimes on a major scale (see the testimonies of the introduction and implications of mobile in the book Where Are You Africa).

Is it right to ask someone/organizations to be cognizant of the effects of mobile that can be so far down the line that its not (technically) controllable? I think so. And I think it comes in how we approach the technology as driver towards some kind of intended outcome.

What is the intended outcome of having a device that takes someone attention to their mobile device for one hour, instead of 5 minutes (the time spent on a game versus checking email)? With heads down that long, are we expecting that they will become less attached to the technology and more attached to reflection? Or, are we expecting that what we are doing is simply replacing an analogy behavior that’s done already? If we had them head down playing our ministry game/watching our movie, they now have a need to charge their device in more places. So there’s a purchase to extra batteries, car chargers, etc. They are using it more often so we now have to add sermons and teachings on fixing one’s attention spans. And the list goes on.

I’m not necessarily of the thought that gadgets are making us stupider or stealing aspects of our humanity, only that we haven’t totally thought through the implications of using this technology. While we can start for ministry (good, serving) needs, the impacts are always further. Being honest with some of the projects and applications we’ve come across, we’ve not done as good a job thinking ahead of use. That’s going to cause some unintended consequences. Some of these we’ll be ok with, but others might cause problems much too large for an application (or Facebook revolution) to solve.

 

A Challenge of Relevant Innovation

Tuesday, June 7th, 2011

I was drawn to an article by a tweet which dang near summarized a number of projects that I’ve worked with in the past:

Innovation starts when someone has an idea, a sense that they can make something in the world work better. So far so good, but an idea plus 5 dollars is worth 5 dollars. Innovation is about taking an idea, working out whether it has value in the world, then getting it built and adopted by the people who would value it.

If the quote wasn’t a good kick, the rest of the article definitely was.

Since we are in the business of working with individuals and organizations which have aims of better utilizing mobile in a ministry context, we definitely have our share of “hey this idea will be the best thing ever to spread the Gospel.” Unfortunately, many of those ideas begin to fail when questions start to be asked about its relevance or realistic application.

That same UN Global Pulse article noted a few questions that any visionary/innovator should ask before they set their feet towards working out any new idea (summarized bullet points):

  • Understand what the problem space is
  • Know what already exists in that problem space
  • Clearly state the gaps in a way that allows people to help
  • Connect the resulting problem set with the people who are available to help
  • Try things out – internally and externally.
  • Understand when something is useful, usable and significantly improves on what has gone before.
  • Find champions.

Some years back, one of our contributors (Jay Noggle) penned the comment, technology is only relevant when its personal. It is vy true that cultural shifts and even pressures to be relevant might compell us to be innovative. Howeve, the test of anything innovative is how it communicates to its intended audiences. The Harvard Business Review adds three bullets to these:

  • What are the conventions for this type of product?
  • What are the key features/things to be communicated?
  • Is the timing for this product effective?

These bullets are just a further extension of applying this wisdom: be innovative, be relevant, be realistic. Let’s be encouraged to experiment and figure out solutions which may have mobile components, but do so in a way that’s not just cool, but relevant to an addressable group of persons in a clear manner.

 

“I’m not a…” Syndrome

Tuesday, April 5th, 2011

There’s a phrase that I’ve come to hate as I’ve ministered within the Church.  It’s a phrase that, more than any other, tells me, “Don’t try to teach me anything – I’m perfectly happy where I am, thanks.”

The phrase is, “I’m not much of a techie.”

As I’ve become known as “the computer guy” in ABCNJ I hear a variation of that phrase just about every time I’m introduced to someone.  “Oh, you’re the computer guy?  I’m afraid I’m not much of a techie.”  Some people feel an overwhelming need to repeat the phrase over and over and over again.  As if, should the phrase not be repeated, I might forget.

Typically, what people mean when the utter the dreaded, “I’m not a techie” is, “I don’t know what buttons to push, so don’t bother telling me any of the value this stuff might have for me.”  It is, essentially, a pre-emptive strike against the possibility of change and growth.  Why do I know this?  Because I do it for other things – any time I say, “I’m not much of a…” I create the same effect.  Bad me.

Look, I honestly don’t want everyone to be a “techie” (especially since it seems that only non-”techies” ever use that nomenclature).  Everyone does not need to be a geek because it’s not everyone’s calling.  I don’t expect people to understand how to manipulate a database, or change permissions from a command line, or write a shell script, or even have a clue what a regex is.  To me, geek-tasks like that are what people are afraid of – the “magic” which happens below the levels they are able to access.  Fear of that “magic,” however, causes them to settle in several levels above where they are actually able to access (lest the “magic” do them some harm if they came to close).  It’s easier to keep away from such dangerous stuff than it is to go as deep as you are able.

So I hear the phrase, “I’m not a techie,” and know that in the future I may get a call from them to fix a pdf in which everything has been aligned by spaces or to clean up a document where all the text suddenly moved over because they accidentally hit the right-justify button and were too frightened to click (touch?) it again.  People are very appreciative of my ability to manipulate the arcane forces of technology on their behalf, but in the end hearing that phrase just makes me feel lonely.

Here’s the thing.  To communicate in this world people need, at the very least, a basic level of technological-savvy.   This does not mean that people need to know what button to push in any given situation.  It does mean, however, they learn to press buttons on their computers and not be utterly terrified while doing it.  We can’t afford the panic that the “I’m not a techie” attitude grants us permission to have.  Why?  First, because it’s completely silly for people who are normally competent and capable of thought to lose their heads when a text message comes to their phone.  Second, because that panic shouts to the world in which we live, “I have no idea how to communicate with you!”  Third, because the tools we have at our disposal require wisdom to use well – and panic and wisdom to not compliment each other. These three reasons, when combined, tell us that technological panic doesn’t just make our witness irrelevant to people, it makes it non-existent.

So, if you suffer from “I’m not a techie” syndrome, I make you this promise.  I know how easy it is to succumb to it’s effect, and I can honestly say I’ll do my very best to avoid the “I’m not a…” syndrome myself. I just ask for a similar effort from you.

Originally posted at Painfully Hopeful; image via Life is Full of Interfaces.

 

Experiments and Successes with Mobile and Web

Wednesday, January 19th, 2011

One of the questions that’s often put to MMM, is that of who’s doing what in mobile? Meaning, where are the experiments and successes happening. That’s one part easy and hard – because usually, while the question comes out like that, its better worded, “who is doing something decent in mobile that we can adapt to our efforts?” That a much harder question to answer, and one that is wrought with all kinds of challenges.

Nevertheless, there are some experiments and successes which should get mentioned because they do model some templates of use, or at least offer up some inspiration behind what’s possible with mobile. Here are a few that we like:

Gol Airlines – Mobile Check-In

A recent example seen which combines SMS, PC web, and a bit of augmented reality by controlling the browser with the mobile. The video speaks for itself (via Open Gardens).

Salisbury Steak (Voice Actress and AR)

Pointed to by the folks at Wireless Watch Japan, the Salisbury Steak campaign being put on by Denny’s Japan merges an augmented reality (AR) game with a popular actress to take “waiting for your food to come” to another level.

Read more about this campaign at Asiajin.

QR Code Holiday Campaign by the Austrian Postal Service

This was mentioned on the MSearchGroove article about opportunities with mobile barcodes. We linked to it a few times before, but wanted to highlight what was done here as innovative and something that could be easily reproduced by any church/org who is already spending some capital on marketing, paper, and has access to any of the various sites that make QR codes from data (Kaywa, Google Charts, etc.).

Translation Using a Mobile Camera and A Web Connection

Two applications do this and its outright neat and as forward facing as it comes. Kamera Jiten (Camera Dictionary) is an application and has been a feature on many Japanese mobiles since 2006. A similar application caused some buzz this year called Word Lens (demo at YouTube) – which is available for the iPhone/iPod Touch. In both cases, its not just the action of translating, but the connections that are no longer limited by spoken language barriers.

Kids, Play, Education, and Touch

There were a number of solid items that could be plugged in here, but some of the projects that are going on in this space include the NIKVision Project, a list of online and embeddable physics games from Interactive Multimedia Technology, and Siftables programmable, stackable, blocks.

Taking Existing Images, Adding More Interactive Data

I thought that ThingLink is really neat for really being simply a means to tag images. But imagine what can be done with this product and the larger, kiosk-like displays that many churches use in foyers (check out this example in use around Christmas). It could be pretty neat, and also very engaging. Check out the video and their website for more.

Mobile Web Server Review Pics - Share on OviThe MMM Mobile Web Server Experiment

You’ve heard us refer to this experiment before. Quick summary, we ran this entire website/magazine off of the Nokia Mobile Web Server project for eight (8) days, logging our impressions, and answering the question if the use of a mobile web server is an option that individuals should consider in some contexts. Read the report (PDF and Google Doc versions).

The Nokia product is no longer available, though there is a similarly-featured product (iFMW) that is available for Symbian, Andorid, and iOS devices to do a similar kind of work.

Surely There Are More?
There are a slew of other successes noted around the web, we found a few more at Living Labs Global’s Showcase. Projects which do everything from replacing loyalty cards to utilizing sensors in mobiles to improve local environmental knowledge and behaviors are noted there.

Are you doing something in the mobile/web space that’s either an experiment towards what’s possible, or already a success for you and others? Share it with us in the comments and let’s continue to spark one another to doing some great things in mobile.

 

Does Publishing Change or Do We

Tuesday, November 9th, 2010

Composed in Evernote, this is a doc that I’ve been working on for a week or so. Hope it comes out nice.

Am sitting is a car at the moment talking about the kiosk project and some of the issues that relate to how the bible publishing industry can move forward. We know for certain that publishing the way that is has been going for the last 50-100 years isn’t going to continue in the face of advancements made digitally. From content distribution to monetization, there are questions to be addressed and none of them will endear easy answers.

Ownership and Access

The common perception of ownership is that of sovereignty and domain. When you purchase a product, you take responsibility of it’s upkeep and any additional service to fix or improve the initially purchased product is done for an additional fee.

Access is the ability to get to content, but not necessarily the ability to change or maintain it. Access usually has additional rules around it such as copying, sharing, and forwarded distribution. In some cases, access might be tied to another service agreement which allows for updates to the content (product) and some kinds of maintenance.

To be blunt, there has never been a model of publishing where we have owned the Bible. Access is granted through agreements we enter into with publishing houses. Distributors may also have a slice of this access pie, but it all ends up in the same equation – you don’t own your biblical material, you are granted access.

Access and Publishing

With that said, the publishing industry would seem to have an excellent heads-up on some of the upcoming trends in this information economy. They have the intent, the content, and the understanding of the marketplace to continue with this model for some time longer. Truly, there are many persons who don’t have access to the Bible or it’s associated materials who would prove to be solid markets for publishing houses to pursue.

Yet, as I look at the world around me, the question about information isn’t ownership, it is access. If I have the access to the source, when I need it, does it make sense to continue to purchase access in silos (books, applications, audio formats)?

The kiosk proposes that someone only needs to know where a central content distribution area is. The internet proposes that you only need to know the website, or at the very least be connected to a person who does have the access and will share it (that link) with you. To a publisher, how does their model of selling success make sense in the light of such changes in the receiving method?

Publishing’s Opportunity to Change

There have been a lot of calls for publishing to change. We’ve gotten into the fray here with our series item The Future of (Biblical) Publishing. And it is true to an extent that publishers are facing the moment of change, thing is, they still hold the cards (content). Therefore, anything that looks like change to them has to ultimately work in their benefit.

Monday Note recently posted an article in a similar scope to MMM’s and came to a similar conclusion:

“Coming back to the subject of this column, the shift from paid-for files to rights for books or digital contents won’t come easily. As a telco exec told me last week: ‘It took centuries to convince people their money was more secure in a bank than under a mattress; convincing them they should trade ownership for access rights will take some time’.”

Publishing’s opportunity to change isn’t just a matter of changing to a digital-enabled economy, but being a literal agent of behavioral change for authors/consumers. But, if I were a publisher, how could I go about changing something that was so embedded into the way we think/use content?

Or, is it us who need to change our viewpoint of what really is the reality of ownership, and modify our perceptions and use to that in light of publishing’s hold on content?

 

Movirtu: Access Isn’t a Limitation But an Opportunity

Tuesday, November 2nd, 2010

Nokia 1100 via MMMStories like this I like. CNN Labs recently interviewed Nigel Waller of Movirtu on their premise of creating and releasing a $5 mobile phone that is activated for only “10 or 20 cents”.

Their target is the 1-3 billion people in the world who can’t afford access to mobile communication devices and services because even at their cheapest, they are still nearly a year’s salary for many. And so, Movirtu designed their service model around the opportunity that could be found in granting access. A flip of the way we normally think, but totally meeting communities where they are.

So much about mobile is about granting access. And many projects meet their stopping points where finances and resources come in. But, if like Movirtu, we can activate some of those creative energies, how do we then turn gaps like access into opportunities – especially in the case of mobile/web where something fruitful is really just a flip of the bit away?

 

An MMM App and a Case for Value

Friday, October 8th, 2010

This past weekend, I have put MMM on a bit of an evaluation. Asking questions around what is valuable about the content and service offerings, what has been done well and what has not. One of those things tat I wish had/has been done better is this idea of taking the centralized content approach away from MMM. If you will, not producing the content for it to live here, but for it to live anywhere and be aggregated here.
Image of MMM App from Ovi Store
One proposal in doing is was to use Google Wave. And this was met with some interesting comments and notes. Another proposal that has returned is the idea of having a MMM application that would work in concert with a mashup RSS feed to broker content and activity.

Now, the idea of an app is a popular one. Even in thought about this it was asked (again) why MMM doesn’t have an app. The answer is simple, what is the value of an app for a magazine that sells strategy not a virtual or otherwise physical product? This is something that we would have to be able to answer here, but also the persons who’d want the app would too. If it were just an aggregated RSS feed of articles and Twitter, we could easily point you to a site that would help you do this yourself.

So what is the value of an app? Is it to get certain types of interactions that you cannot get otherwise? Is the idea of making an app out of MMM’s content something that would even even appeal to most of you, if so, why?

Don’t get me wrong, there is a mound of attention that having an app would bring which is good. But, doing it just to do it makes no sense (common or spiritual). Going down this path again of detaching content from a single author and site, this is one of many ways which could more easily point out it’s value and increase the visibility of it’s relevance. At least I think and hope so.

*By the way, you can download the very first MMM application for Nokia devices here. A new one is soon to come, with multiple platform support and a few other features. We look forward to your opinions about this initial attempt, and what your thoughts can be towards an app.