It is a very common topic these days to talk about mobile applications and whether they are good, bad, and the myths around them. And around some company, they really are the best thing since sliced bread.
Even with the reality of mobile application use, I wonder about the push the “get a mobile app” button. There are a few too many questions that aren’t asked, and when they are, the conversations gets a bit interesting. In some cases, the conversations revolve around a specific platform or application/service delivery method, and this always gets away from the primary focus of engaging people with the Gospel, using the technology as a relevant tool not just for the Gospel, but other parts of their lives.
Over at Youth Ministry, there was a discussion stating 21 reasons why a church or ministry needs a mobile application. It has a many good points for mobile engagement and mobile apps. Here’s a reposting of my comment made for that piece:
I agree that ministries need to use mobile tech in ways to engage and communicate, I don’t agree that you [always] need an app to do it.
(1) Application development (as has been talked about in the comments here) is expensive unless you are using a turn-key solution such as Nokia’s Ovi App Wizard
(2) At that point, its free, but you are merely just repeating what’s on your website [by using RSS feeds] – and now you’d be doing this for every mobile platform represented in your congregation [103 app stores, 6-7 major mobile platforms].
(3) Most people *do not* own a smartphone – there are 6 major smartphone platforms they could be using [and over 100 app stores] – and unless their parent’s are really nice with getting into app stores without supervision, you’ll have to figure out the best means to promote your application which costs you time and more money.
(4) Going the route of taking your existing website, and making it mobile-friendly (use a service like mobify.me, or if you already are using a blog/CMS like WordPress, Typepad, etc., there are plugins for those platforms). If you haven’t made your church’s site mobile-friendly, or at least made it appear nice in a Google Local search, then you don’t need an app as much as you just need to make your content findable.
(5) Mobile interactions aren’t the same as PC; therefore you need to decide what you are going after with mobile. If it is just communications, do you need a mobile app/website, or just SMS and MMS. SMS/MMS isn’t just less expensive, but its already understood, costs less for the user/receiver, and offers faster and better response rates than other forms of communication
(6) Maybe you are under the assumption that they will sit on a mobile and wait for a downloaded song or sermon; nope. These items are usually downloaded while at a PC and then sideloaded to the mobile device. [In cases where connectivity isn't as easy, people swap memory cards to exchange content rather than doing it wirelessly.]
(7) Social networks are already mobile-friendly, and your youth are already there; why not just engage them there, and use the mobile as another window for you and them to communicate and connect. Create wallpapers and ringtones specific to your ministry and post them a Facebook/MySpace and encourage them to download and share them with others. Heck, go really ahead of the game and use QR codes and multimedia as an alternative to handing out tracts. This is mobile too.
Don’t get me wrong, apps are good. But, when looking to engage folks with mobile, you’ve got to look at not just what seems popular, but what is actually going to work. I ask and experiment in this space often, and can tell you that there’s no silver bullet. As with anything engaging in media, you’ve got to use several methods, not just the loudest ones.
Definitely check out the rest of the comments at Youth Ministry; they are insightful from several perspectives and prescriptive of some of the matters that a church/ministry should consider if going the application route.
Also, take with you the understanding that a mobile application (or website, or social network) is not a strategy. It is a tool that is part of your strategy for engaging and communicating with communities. Take to heart our definition of mobile ministry – the behavior of ministry is bolstered by the tools for the cause of the Gospel.





What is Mobile Ministry
Thursday, November 18th, 2010In one of the recent conversations that I was around (about the kiosk), we talked about how ventures like MMM would do well to be certified – it would add validity to the effort around this site and the perceptions towards mobility and mobile ministry. Thing is, mobile ministry isn’t something that you can be certified in (yet) – frankly speaking, it isn’t old enough for there to be sufficient best practices and/or innovations above those.
And yet, I (and some others) sense this need and therefore, we’ve got to define what mobile ministry is, what are the key applications, and what are its clear implications. This post will sit as MMM‘s re-introduction to the public conversations on this topic.
A Working Definition
Mobile ministry is the skillful use and application of computer technology classified as mobile for the context of fulfilling the Christian (religious?) designation of forwarding the proclamation of the key ideals and history of the faith, following form to and innovating on top of cultural and faith traditions within applied contexts.
Mobile [technology] can defined as:
Another way to look at this definition is to look at these specific mobile characteristics of mobile technology as identified here:
via Tomi Ahonen, Communities Dominate Brands
This differs from what we commonly hear about mobile. The market definition of mobile is any device that contains wireless communication capabilities (cellular or IP) and is designed around a viewport (screen) of less than 5in. This cosigns mobile into a personal computing context that both magnifies the characteristics, and presents the framework in which to approach mobile for service/life application.
Working Applications of this Definition
With this definition in mind, we can start looking at contexts in which this action of ministry (sharing and multiplying faith experiences) happens. Here are some of these contexts (as defined by MMM‘s case report categories):
Indeed, within these constructs, the definition and application of mobile can get very wide and deep. The challenge therefore, is to identify the characteristics of mobile, with the applicable technologies which are mobile in context, to create opportunities for ministry-type engagements.
Missions, Media, and Moments
There are currently, three focuses that I’ve seen in the area of mobile ministry which have come to light over the past 6-10 years: mobile in missions, mobile in media, and mobile capturing/definiting moments.
Mobile in missions looks at the application and use of the technology and characteristics of mobile primarily within the context of fulfilling missional engagements. This includes SMS/MMS campaigns, multimedia sharing/engagement, web media development, educational facilitation and mobile health/wellness campaigns.
Mobile in media ascribes the characteristics of mobile to existing media domains (TV, radio, Internet) to bolster activities and engagement to fringe audiences, and to bolster connections to existing audiences. Here we see SMS/MMS campaigns as a subset of a larger media campaign. There is more of a focus on creating experiences through dedicated applications. And we commonly find those persons whom are missional in business contexts creating Gospel-led moments through these activities.
Mobile as a moment is largely the space where personal use and experimentation of the technology becomes the driver of Gospel engagements. Here, we have the use of religious applications such as bible readers, reading plans, and messaging alerts. Many missional and media engagements start also at this level – where a single person, directly with a mobile or with the assistance of a messaging/social networking service, reaches out to friends and loose associates with messages of encouragement, reproof, instruction, etc. In the marketing space, this would be akin to grassroots and viral methodologies at their most basic levels.
Where Do You Stand
Given this short look at defining mobile ministry, I’d hope that you’d be able to better see where you or your organization might stand in respect to how you choose to engage mobile contexts.
At this still early stage of making this field a viable option for ministries and individuals, such definitions are not just helpful, but frame and understanding towards what can and should be the aims of the tools and behaviors that we shape as mobile ministry becomes yet another avenue to share the wealth and depth of the Christian faith to others.
Stay tuned to the Mobile Case Studies/Research page as items there will also continue to contribute to this (working) definition and the means to identify trends in this space.
Tags: application, church, discipleship, engagement, mobility, resources, smartphones, SMS
Posted in Commentary, Future Trends | 8 Comments »