Mobile Ministry Magazine (MMM)

A friend and I were talking about a project he and his company were working on and while it was great that they were working on it, I had to be direct and ask him, “why are you building another Bible applicaiton?” According to he and his team, having a Bible application would put them on equal footing with other companies in this space who have applications and have (apparently) made the successful transition from a PC-based product model to a mobile/web-based one.

I shook my head at his flawed logic. “You don’t run to where the puck is, you run to where it would be,” I told him (quoting Wayne Gretzky). The problem with their approach, and many within this mobile ministry (#mobmin) space who are looking for their innovative solution to take the religious world/church/tech world by storm, is that they keep looking to copying current products in order to make a dent or shift in perception. That’s just not how this works.

For this group, I asked why didn’t they go the route that other Bible applicaiton companies haven’t gone, but that very few secular companies would dare go: the Boston Globe/Boston responsive web, subscription web approach (several articles talked about this)? He looked at me with disdain, as he heard some about that project, but didn’t know how far reaching that it went. You see, their team is savy enough to build something like that, but their company isn’t visionary enough to figure out why that works.

Hence the title of this article: the age of bible applications is over; it is now the age of bible as applied in digital spaces.

Am I saying that there is no need for any company to create, recreate, or innovate on top of the paradigm of reading, searching, bookmarking, and collections with Bible apps? No. But, I am saying that if you are a content publisher who bases your content on any of those Bible app paradigms, then you are better off pushing your energies towards developing a product somewhere else besides “let start with a Bible app.”

Antoine: you aren’t even a developer, how can you say such things?

Easy actually. Go have a conversation with someone. Tell me, did you start in the Bible or was the conversation dipping in and out of the Bible at various points with other contexts as the backbone to the conversation? I’ll address a recent conversation from a coffeeshop. The pastor/missionary and I started talking because I asked about his wide-margin NASB that he was carrying. The conversation went into church history quickly from that, then into cultural perspectives of various regions of the USA. Would a Bible app have helped there, or an application that was able to search on topics related to church history which also referenced Bible verses, noted authors, theological paradigms, and denominational statements of faith that added context to the situation. Of course, innovation here would be turning on said app while in the conversation and as it “listened” it would pull a Google/Britiannica/Wikipedia/Wolfgram Alpha and search then display all of the relevant content streams, statistics, and opinions available online or in accessible scholarly collections. If you will a Shazamm for Biblical conversations.

It prbably makes sense why I can say that you can bend beyond Bible applications when I phrase the context like that right? But that’s called research and analysis, specifically, anlaysis of cultural behaviors of communication that rarely go into the development of these kinds of applications (this is how reports like Mobile Lens 2011 were framed). And that’s why we end up with a situation such as what I described with my friend at the start of this article. If you want your product(s) to be of earthly good, then you have to move beyond the age of simply offering just the text. Develop an app that engages the application of Biblical (religious) knowledge first, and then grounds the user in a growing (maturing) understanding of Scripture, church history, and culture as they grow in faith and knowledge.

Anyone want to bet on “Bible as Applied” being the space in which faith-based/religious apps show the most potential for growth in the coming years against simply offering the text in increasingly siloed services?