Just read a really good article where CBS Mobile chief Cyriac Roeding said something really important that not only speaks to the area he was speaking, mobile advertisiting and how to maximize it, but to the Body and how our endavors need to be shaped around the fact that the medium is different. This is a snippet of that piece:
The CBS executive had led off the discussion by saying that advertisers have to understand why they need to be on mobile phones. "If you can't answer that question in 10 seconds, you're out of the game," he said. The answer should be, he went on, that mobile is the only medium that people carry with them 18 hours a day. Mobile is also starting to provide reach to advertisers as sites gain larger audiences. Roeding noted that during the last quarter, CBS Mobile's sports section drew 75 million mobile page views and 5 million unique visitors during the fourth quarter.
But he warned against trying to promote mobile as a smaller version of the computer or TV screen. "If you are trying to make this the next online page, you will fail...because this is a new medium in its own right. "
I've touched on this in a previous article in saying that mobile is something more than just the sum of previous media endavors; to use it well requires that we not just be innovative, but relevant.
As part of a growing number of believers who understand what roles being mobile plays, its key that we understand what mobile is not. It's not a computer, though accessiblity and usability are there. Its not radio and TV, though video and audio are parts of the experience that should not be overlooked. Its not print either, though the effects are just as long lasting, inside and outside of the box o'bits and bytes. Being mobile is a case of a totally different paradigm, and something that the church is well past the potin were we need to embrace it.
I'd be one to make the argument that being effective in the Body with mobile tech is a matter of getting to the roots of what it means to be effective in the Body - "be distinct and bring fame to God not [ourselves]". I am pretty sure that we are able to do that if we pool our knowledge and gifts together and then step out and do something a bit different. The key is just not trying to be what we used to be in tech, and take things at that intersection of faith and tech, and make a noticable sign to the heart of God for all people.
Labels: church, community, gifts, gospel, mission, mobile, tech