A few days we posted on Twitter asking for prayer for a meeting going on this week:

[Prayer Request] A few folks from the @mobmin will be connecting this week to talk faith, collaboration, and next steps in #mobmin

— Mobile Ministry Mag (@mobileminmag) March 24, 2013

That got us looking back and realizing that we neglected to post the Executive Summary from last December’s Mobile Ministry Forum Consultation. Let’s rectify that, first with a summary this past MMF Consultation:

119 mission strategists representing 56 organizations (including 31 remote participants) participated in the third Mobile Ministry Consultation sponsored by the Mobile Ministry Forum (MMF). This more than doubled the 2011 Consultation participation. Presentations and discussions addressed a wide variety of issues critical to the use of mobile devices in ministry (see the topic list below). Collaborative outcomes of the consultation include plans to expand the four-week course into a six-week course, develop a training manual to equip ministries and local believers to use social media, create a mobile ministry pathway for ministries considering mobile ministry, develop a centralized online hub for all resources related to mobile ministry, design a three-hour introductory online course, and create a taxonomy for discipleship criteria on the mobile platform.

This last consultation occurred at Wycliffe Headquarters (Orlando, Florida). And if you paid attention to Twitter (@mobmin and #mobmin) in December, you’d seen several comments from various participants. But, besides the comments, there were also presentations, keynotes, and strategy sessions.

Keynotes

• Jihad: Pull vs. Push Media in Movements
• The Illusion of Mobile Security
• Preparing for the Post-Mobile World of 2019

Strategy Workshops

• A Mobile Ministry Methodology 
• The Unrestricted, Mobile Future of the Global Church

Tactics Workshops

• Implementing SMS Outreach
• Sharing Beyond the Web and Off the Grid

Read the rest of the MMF 2012 Consultation Executive Summary

The meeting going on this week aims to take what has happened in this and previous MMF meetings and continue to push mobile ministry activities, awareness, and opportunities forward. Items such as the Mobile Ministry Training Course more video demonstrations of mobile ministry, and more case studies/resources become the output of these kinds of sessions.

Stay tuned to the MMF website and the #mobmin hastag for more information towards opportunities and events in this space. And once there’s some data about another MMF Consultation that we can share, we’ll definitely put that out there.

Having the Nokia N9 in my hands as my daily mobile is pretty neat. In part because I’ve always liked the Swipe UI that Nokia released with it. There’s except for the newly released BlackBerry Z10 and Q10 devices, there isn’t anything else like it. Add to that the open source nature of the platform, and even with not-as-much-support, with a little bit of learning, there’s some neat things that could be done with this platform.

One of the projects that I want to get back into is my All Books Project. That was a project to create a UI for a Bible reader that addressed reading and spatial interfaces that are key to how I personally learn. With the N9, I’m seeing that I’m not going to be able to approach that project in the same way and so what I’d like to do is do something that is a bit beyond the normal framework of an app, and takes advantage of the fact that my N9 is usually connected online, and I usually want to do more with content besides read it.

Context
Usually, I want to read the Bible when I’m in church or Bible study. There are times when I want to reference it outside of that, for example when talking with folks or writing, but will normally use a search to do so. Therefore, I don’t so much as need an app, but for my mobile to be an engine to getting me the content that I’m looking for, and then appending it to whatever canvas that I’m working with.

Ideal Usage

1. I sit in service and my mobile is opened to the search pane (I can use the app Situations to do this auto-magically)
2. As I begin to type the scripture being read, I get a listing of results filtering until I am done typing (think: auto-complete)
3. I tap on that verse and am asked to which app or service that I want to send it to (in some cases that would be Evernote, others would be Twitter or SMS)
4. If I choose Evernote, it opens a new Note with the title of the note being the day/time and then pastes the entire chapter/verse that I was searching for
5. I go back to the search box and choose another Scripture, and this time I’m asked if I want to append the existing note or start a new one

In all of this time, I basically only interacted with:

• the seach engine on my device which queries content on the device and content online
• Evernote

I never opened a Bible reader. I never signed into an account after getting into that bible reader. I never clicked another button asking to export it to Evernote, or send it via email to Evernote.

That’s the kind of All Books experience that I can see from using this N9, and one where the platform bends itself to that kind of usage. I call it Bible-as-a-Service (BaaS). Basically where the bible is served to your container of choice as a service, and this its up to whatever was programmed into your device (or your skills in programming your device) into making something happen.

Breaking Down that Usage Scenario
Something like this cannot happen unless my N9 was connected already to a Bible-as-a-Service entity (think: Logos’ Biblia, are there any others?). Thankfully, the N9 (and BlackBerry’s devices) have this neat Accounts feature where I could always be signed into my account with them and then those services would be accessible throughout nearly all of the device.

That active context filtering as I type would be something that’s supported on the device, but also the BaaS would have to be able to return queries quickly as well. It cannot be something that causes a lag on the device, especially when the person isn’t finished typing the item.

That aformentioned Account piece would factor into the abiltiy to export those results into a Sharing panel for other apps (Android devices are great at this part). But, think about it being the case that you are interacting with the content of the Bible, but the canvas of where you put it would be up to you. I can imagine here that some kind of usage agreements would be put in order for some translations, i.e., you can only copy/paste/export so much content in a session or that you can only do the location but need to point via URL to the content itself.

I like Evernote as a notes resource, but you might have others that you use. Thinking of the N9, the best items are the Evernote client and email for this kind of content, with SMS/MMS being a close second for sharing and additional notes.

Then there needs to be some kind of memory function provided to the platform, possibly from the use of the API, that ensures that you are making a single note that might have several verses to it, not several notes of one verse each.

Potential Project Direction?

It sounds like a great idea honestly, and one that really kills the idea of app and gets more into that blended space where there’s platforms that work for you, services that work for the provider, and content that’s usable by all. There aren’t too many content providers or media entities in this faith space that could even do something like this either. Its really a matter of being able to make the case the the content is worth more being provided as a service than it is as a destination. That’s not normal thinking by any measure.

If anyone wants to go about perusing this project, let’s chat. Even on a “dead” platform, this kind of thing might be pretty fun.

Responding to a friend’s email, we were asked what might be some of the best multi-lingual digital libraries? First, a small listing, then some reasoning to why this isn’t a separate page on this site (unlike the way we’ve done apps, resources, and services).

• Christian Classics Etherial Library
• Digital Bible Society
• Distant Shores Media (see Open Bible Stories and Door43)
• Faith Comes By Hearing
• Global Recording Networks (see 5fish.mobi)
• Jesus Film Project
• Logos
• Mission Aviation Fellowship (see Estante)
• Open Church
• Project Gutenburg
• TWR (Thu the Bible and LinguaDMS are key here)
• Wycliffe
• YouVersion/LifeChurch.TV (apps, online church, etc.)
• and scores of Bible societies and publishers doing work in this space, usually with one or more of the above orgs

Reasons Why This Isn’t A Separate Page

When this question was asked, I remembered a conversation with the late WS Keel as to why this wasn’t out there already? Why is it that people have to search  far and hard to find a semblance of a library of digital content that works with various connected and mobile devices? My answer to him was quite simple: “a digital library is of no good use when there’s nothing to read it on.” MMM took the approach of pointing to mobile containers for this content. And left it to the greater digital-enabled Body to develop the hooks to connect content into these and former relevant media spaces.

The other reason that you don’t see this as a separate page is that there’s really not much in they way of local content except by a few providers. When you speak of audio content, much of it comes through Faith Comes By Hearing. They really are the leaders of audio biblical resources in this respect. That also means that if there’s work being done, its either under their umbrella, or overshadowed by the legal and logistical issues of being a small fish in a big pond.

Lastly, and most importantly, the legal issues. Instead of writing this again, I recommend the Copyright and the Kingdom (slideshow, PDF) from Tim Jore of Distant Shores Media.

Now, if there’s enough buzz from this post (probably from those libraries that I’ve missed), to make this a page to itself, I’ll do it. But, until the Body gets it together in several facets, we’ll continue to have a hard go of things finding not just multi-lingual Christian resources, but simply finding resources at all.

Content Submission

If you create content and would like to submit it for inclusion into any of these libraries, let me recommend that you do so to open libraries such as Open Bible Stories, Project Gutenberg, and Open Church. Its not that the others aren’t good, its just that they aren’t open to all of the world (yet).

Its been a nice and busy week technologically and spiritually. Concerning mobile tech, we saw in introduction of the Samsung Galaxy S4 as the headline for the week. Concerning those things spiritual, the Roman Catholic Church introduced its new pope, Pope Francis, an Argentinean. Lots to think about, and amazingly enough, it took a tweet and some analytics to put it to the forefront.

Perhaps its not right that the tweet should have started things, but or brother in the faith @bibliata pointed to this TwitPic by @JayCaruso:

Now, @bibliata tweeted that this is a picture of mobile ministry. My response is that its merely a picture of using tech to capture a moment. Ministry hasn’t happened yet. You see, when I saw that directed tweet, I immediately thought of James 1:23-27. That idea of ministry being derived from one of the clearer passages of Scripture which detail the outcome of this faith. Amazingly, these are the standards that Pope Francis is being painted towards esteeming the most.

That didn’t motivate much in the way of anything. I’m actually stalling from two projects as I write this. But, I turned towards MMM and took a peek at the analytics as we had a spike a few days ago (that Google-juice caused by Hacking Imaginations was pretty sweet to a lot of folks). And saw some other things that just pointed at some of the contrasts demonstrated with Samsung and Pope Francis.

Technology Ratchets was a piece that still rings as a mark of the disruption that mobile tech can be in various capacities. Samsung clearly realized it, and designed the SG4 around it. But what about the church. Pulling something nearly prophetic, the rise of the church in Central and South America isn’t just a matter of changing economies, but a changing view of what matters the most in all communities (relationships, family, and consistent beliefs demonstrated in daily actions). Its not just what you swing, but how what you swing effects your life and those around you.

We have been playing with augmented reality (#AR) pretty often this year, and our experiments with Layar have been something to behold. Sure, we can do neat things here at MMM, but the value of it isn’t going to make sense until its applied to your life. Samsung’s GS4 has so, so many features. Many of which that I can look at and say “I’d use that,” and “hey, my Nokia N95 used to do that.” But, its really all about what gets life done. I hope that Pope Francis is adamant about pointing that the Holy Spirit is the best life companion any of us could have, while admitting the Babel effect that having a companion in your pocket can cause.

That’s where the next piece in our analytics makes things even more interesting. Our insistence that if you are going to go mobile that you should embrace its unique characteristics isn’t lost on some folks. There are a number of folks that I’m coming across who tell me things like “I don’t have a PC, can I just show it to you on my phone,” and that kind of activity makes me smile. Of course, these are people to whom public services such as libraries or personal commodities such as owning a tablet or a laptop isn’t normal. They really do everything on their mobiles. Samsung seems to recognize this in their latest, does the church continue to understand and navigate to a similar communicative state?

Lastly, there was a piece last year where I talked about the beginnings of the All Books Project and this idea of spatial interfaces. Interfacing not only with content in a linear manner, but one that also takes into account context and physical space. Its pretty hard to wrap your mind around, or, you can just take a look at some of the neat features in that new Galaxy 4 mobile and start from there. Interacting with your mobile in space… and then what? What happens next? Who’s life is impacted by your ability to take a photo on both sides of the lense, or with whom do you share that gallery of images from your missions trip? How do you show someone who needs to better manage their health how their mobile can participate with that? Or, do you leave them to that part of their life’s space without accountability?

It was only a tweet and some analytics, but it got me thinking about the two main news themes of this week. New tech and new positions are good. Lives that empower others are better. What’s in your hand that can change the world around you?

One of the folks that I really get exited about hearing from, talking to, or doing events with, Dave Bourgeios, is on the verge of introducing his book Ministry in the Digital Age. Here’s a snippet from his post on the announcement and subject:

Imagine a missionary training to go to Russia but not learning Russian. Imagine a pastor preparing a sermon about the Psalms and knowing nothing about King David. These examples are unthinkable; no one would do this. But yet we have many in ministry today who have not learned to understand the use of digital tools. To me, not knowing how to use the Internet or social media in today’s marketplace is just as unthinkable as any of the previous examples.

 

I understand that there are many ministry leaders out there who are intimidated by these new tools. Others have tried to use them, but have not had the level of success that made the attempt worth it and have become discouraged.  I wrote my book, Ministry in the Digital Age, to help those who know that they need to move forward with these tools but are looking for a roadmap to get there.

How critical are digital tools to ministry is what Dave asks. Are you taking the steps to understand it?

Preorder Dave’s book from InterVarsity Press

As usual, John Dyer cracks open the thinking about the implications of Google Glass with maturity and a healthy sense of awe:

Google recognizes that the success of Glass has very little to do with how many features it has, and everything to do with embedding the product in our collective imagination. They know that if you want to get the entire world to buy something that no one is asking for, you can’t start with specs, you have to start with story.

 

Before people buy things, they have to “see themselves” with the product. For example, if you try on a new cardigan and you look ridiculous, you probably won’t buy it. But if the mirror reflects a more awesome you, then you’ll probably bring it home. With technology, we too need to “see ourselves” using the device, and the image we create in our minds needs to show us overcoming some obstacle that would be difficult without the gadget. Without that story in place, we’ll never feel compelled to buy.

Read the rest of How Google Hacked Our Imaginations with #IfIHadGlass at Don’t Eat the Fruit

Some interesting thoughts on using the currently-in-development version(s) of Glass were posted at The Verge a few weeks ago. It’s very much like the idea of Bond getting a new device from Q and then stuttering around with it until he sees the reason for it. This would offer some context to John’s thoughts.

How do you go about hacking your imagination? Or, what do you do when you find your reality in need of something off-the-wall so that you can reframe life accordingly? Would make for an interesting narrative if we all had a story and knew fully how the tech and behavior choices we made would effect them.

Plug: for more thoughts like this, you should really read John’s book From the Garden to the City. Its a rare and needed look at the theology of technology, and the technology within theology.

A few weeks ago, I did a bit of a mobile device upgrade. I found a very nice deal on a Nokia N9 and pulled the trigger. One of the reasons for getting this device (despite its age and the non-Android/iOS aspects of it) was the inclusion of NFC (Near-Field Communications). NFC is a radio transmission protocol that’s used to instigate wireless data transfers. It is too small a wave to do the transfer for all but the smallest pieces of data. But, it can be used as a trigger to enable Bluetooth or Wi-Fi to take over the transferring of files and other data between devices.

This ability to instigate the transfer of data between devices is something that comes across the #mobmin field pretty often. In some of the contexts, we’re asked about P2P (person to person) media transfers because the use of an Internet service to facilitate that is not always so economic or practical. So, the use of Bluetooth, a shared, offline Wi-Fi hotspot like AirStash, or even turning to a multimedia card reader (by itself or embedded within a mobile or laptop) becomes the method that people employ. NFC technology within mobile devices can help to simplify the process of doing these transfers. The key here to to understand what all a device can transfer, and then making sure that you’ve setup your device accordingly for sending or receiving.

Steps to Use NFC (if your device has it)

1. Make sure that NFC is turned on (you will probably need to go into Connectivity settings in order to set this on)
2. Make sure to enable the confirmation of a transfer (this is a security measure to protect your device and the information on it)

After that, its as simple as navigating to the content that you wish to share, clicking on Share, setting your device back to back with another mobile that has NFC, then tapping the screen and starting the sharing of the content. The other device has to have NFC for it to work like this. Otherwise, you will want to use Bluetooth pairing in the conventional manner in order to share the content (turn on Bluetooth, make both devices discoverable, select the content you want to send, then send it).

Samsung’s S-Beam and Other NFC Implementations

This article was sparked by a reading of How to Use S-Beam over at Android Authority. S-Beam is a Samsung-branded implementation of NFC that not only uses Bluetooth, but can also use a variant of Wi-Fi called Wi-Fi Direct. When using S-Beam, the idea of transferring videos to other Wi-Fi Direct devices makes sense because it uses the much larger pipe used for Wi-Fi, instead of the smaller Bluetooth channels.

NFC is also usable from static boards such as business cards and billboards. Going along with Samsung’s Galaxy III campaign in the USA, there are many billboards in places such as malls and airports where Samsung invites the Galaxy III (or any Samsung NFC-equipped device) owner to tap the ad and get some kind of application, news, or media content. The best part about this kind of activity is that nearly anyone can purchase a “blank” NFC card and then use either the mobile device or an attending PC to program it for sharing info in a similar manner. Samsung calls their programmable tiles TecTiles. Nokia has a whole suite of programming documentation on the subject for Symbian, MeeGo, S40, and Windows Phone projects.

NFC can also be used in situations such as making identity and access tokens (really cool when you see this: tap the device against a panel on a door, hear the door unlock, then walk in). There are plans to doing things like this for automobiles, but already we are seeing this specific implementation in schools and businesses. There are even NFC enabled phone accessories that do everything from charging a device on a pillow, to playing music through a wireless boombox.

Conclusion

You don’t need to make a web service in order to make something mobile that can get from one device to another. If your device doesn’t have a memory card slot, you can use Bluetooth or Wi-Fi to make the transfers. NFC is a protocol that makes it easier to start those connections. Many new smartphones have NFC (Samsung, Sony, and HTC models on the Android side, Nokia and HTC on the Windows Phone side, some of Nokia’s Asha phones have it, and the new BlackBerry Z10 and Q10 devices do as well) and most will be able to at least transfer content between them.

The days of saying “I have to wait to email it to you” are done, wouldn’t you say?

It only took a little more than half-a-decade for some pastors to realize that the tech in their hands enables them to have an office that can be nearly anywhere. But, knowing that you can get away from the office and be productive isn’t the same as knowing what options you have out there.

Over at Church Tech Today, two articles have gone up talking about mobile tech options for pastors. The first edition talked options for those in the Apple camp, the second talked options for those in the Android camp. Here’s a snippet of the latter:

If you add up all of these items, along with the tablet, you come to a cost of only $341.07. First off, that is less than half the cost of the iPad solution from last week and while it is smaller, this may be the exact pitch you need for your church. That also leaves a great budget to pay for a couple of years of 3G service so that you can email, check Facebook, and get online anywhere you want as well as many different applications from Google Play.

Its a solid enough list, and well enough to get started (whether you use online services to find the recommended accessories or not). For a bit of an appendix, I’d like to throw out there some additional options to consider whether you are a pastor, student, or just interested:

• Carrying both a phone and a tablet might be a bit much, so the Galaxy Note 2 (or the first Galaxy Note if you can find one that’s not too well-used) would be a suitable option. Combine it with a prepaid MVNO (non-major phone carrier), and you score with a very versatile communications and productivity center; if the idea of a larger tablet is your thing, check out the Samsung Tab models and Asus FonePad and combine that SIM card with that
• I’m always a fan of having external storage that serves for backup and additional materials; in this light the AirStash is an excellent choice for that kind of additional storage (add your own microSD memory card), with an ability to share content with others too
• The Apple Wireless Bluetooth keyboard is impressive (am on my 2nd one), but I was also tipped to one from Microsoft, which turns on automatically when its pulled from its case (that’s also a tablet stand)
• I don’t prefer to put a case on my device, instead I like the idea of making a custom skin using the SkinIt service; on my mobile I’ve got a QR code of my contact card alongside a personal logo. Easy branding exercise for any pastor, school, or ministry to do something like this that protects the device, will offering some piece of personal style to it

Personally, I keep things very minimal, even to the point of the software that I keep near my devices in order to be productive. What about you? What do you look for in your OTG (on-the-go) or mobile office solution? Or, if you are already in a good groove, what’s missing?

Always nice to pass through leaders of thought and action in the business community and find avenues of shared interest. One of the latest of these shared interests is in the area of mobile strategy. Mobile strategy, or the behavior and processes used to instigate some kind of activity which uses mobile technologies (devices, services, and/or experiences), is a hot topic. However much we know that mobile can be a part of efforts, we sometimes just find it hard to get a starting step as to what would work. Thankfully, its not all that hard to figure out some of these. The folks over at the Harvard Business Review have recently posted on the topic, and here are four of their ideas for a starting point for mobile strategy:

1. Use the power of mobile-at-retail and re-think the impulse purchase

2. Get in on the ground floor of mobile video
3. Amplify TV spend through integration
4. Monetize mobile media


Now, you’d need to go to the article to read in detail how these would come into play for developing a mobile strategy. Its only right to say that these found might not be the four you’d choose if you are also thinking in the framework of a mobile ministry context.

What might be four areas that you’d choose in terms of creating a mobile ministry strategy? How would any of them differ from what HBR has posted? How might you leverage some of the same lessons from the items HBR has posted for crafting your strategy?

A good brother in the faith, who also has a unique niche towards social media use in ministry recently published an article titled Mobile Churches Are Global Churches. I happened to be in the midst of travel when reading it, so I had to hold my pause on the title until I got to reading the piece. When I did, I didn’t so much see how mobile churches are global churches… but I didn’t see how they aren’t global either.

Caston starts off his article with the analogy of the oft-connected believer:

With more smart phones, tablets and other mobile devices being produced and sold than ever before, people are staying connected, from the office, the dentist, the chiropractor, the grocery store, and everywhere else that their busy day takes them. If not already the case, there will soon be more mobile internet users logged on at any given time than those using stationary personal computers and laptops combined.

Its a pretty normal thing in developed nations to see people connected to several streams of content via various computing devices. Depending on the region and the level of economic development (economic class), how those mobiles are being used to stay connected, informed, and entertained does indeed vary. The question that sits there for ministries is whether the person who is always connected looking for a specific engagement (or brand) of faith, or is faith seen in a distinctly separate space from places they would consider mobile (or other connected) technologies to be useful. Ministries would like to say “yes, everyone is looking to connect to God always and its our job to make sure they have a road into spiritual transformations by whatsoever media we can use.” That might be the right perspective for a ministry, but how about for the consumer (re: believer who doesn’t create content, just consumes it).

Caston then goes into the one of the frequent entry points people have towards doing something on their mobile that’s not simply talking on their phone (remember, we are talking about developed nations that have a consistent communications infrastructure and many media channels for their audiences): mobile websites. His perspective here implies that every public facing ministry needs to have a web presence that’s accessible on a mobile device. However, the first segment of the population that is spoken to are those who already have a website:

To do this, you will have hire someone to reformat your site for a variety of devices. You can then employ a “sniffer” program that will immediately detect what kind of device is accessing your site, and it will present the most readable site format for that particular device, whether it is a PC, laptop, cell phone or tablet.

Now, I’m not opposed to hiring someone for the purpose of redesigning a website, nor am I opposed to seeking consultation towards what might be the best methods to apply within an existing website to make it mobile friendly, I don’t think though that you first look at hiring someone for this. There are plenty of resources and guides, and even better, there are several web services that for free to low to high costs, can give you the tools to make your ministry website mobile. Sometimes, that includes getting a mobile app or two made alongside it.

But, none of it guarantees that you will get global Gospel penetration, only that those who know to search for you will find you. And if your content is only written to your local faith community, well, you can have it on a mobile, but it will only be a local church being served.

Caston’s article finishes with a look at some location-based (LBS) activities which can be done on a mobile which are able to ignite some of that mobile juice that marketers tend to love a bit more than the rest of us 😉

Certain applications allow a user to check in, via the GPS feature in a smart phone, virtually broadcasting where that user is. This allows nearby businesses to send them coupons and discount offers, along with letting their friends know where they are, in case they happen to be nearby and want to connect. When people check in to announce that they’re attending your church services or special event, this brings a great deal of positive exposure for your organization.

Personally, I’m only a fan of location-based services when they add definitive contextual value to something that I’m doing. When we level up that experience beyond small groups to community-sized levels, we’ve got a lot more to consider rather than just being the target of a broadcast by that community manager.

We’ve also got to consider that there are others who would appreciate that information for their efforts, that there might be device or service constraints that aren’t apparent when we get started (for example, have you ever tried unsubscribing from some of these services), and that there are some legal issues that we have to answer as a community as there are personal and civil liberties which come into play once we start allowing for the recording of demographic data.

The other side of things is that LBS as a genre isn’t a global poke, its always a local one. And its always one that should meet the person in a specific context without taking or offering anything else. Normally, LBS services fund themselves either by reselling the user’s demographic information, adding ads (costs for posting ads and selling analytics from those ads), or by freemium models (free for some time or small set of features, then you pay for more). While the service availability might be global (for example Nokia and Google’s mapping services), the relevancy of that information is always right now and local. How much does your faith community publish about local events that you need a dedicated service on your mobile for just what they would recommend? Or, would a city guide be a better place and avenue for this content? Is your faith community’s mobile efforts being put towards being in those existing databases, websites, or app directories?

That all being said, is going mobile a prescription for making faith (or a faith community) global? No, not really. Global considerations are a lot more than mobile websites and LBS. If you are looking to utilize for a global impact, here are some of the items you need to consider as being truly global issues of relevancy:

• supporting multiple languages in text, audio, and video content
• marketing and building for least common mobile experiences (SMS, MMS, WAP, Web, then App)
• less reliance on reading content and more on visualizing content (less text more story)
• is your audience subject to religious enabling or persecution because of what you’ve produced that they would consume
• will you travel to those places your content goes in order to meet the people whom you say your global content is for
• how many people are included when you say the global church; do you talk currently to any of them

Jason’s article is solid enough to start the conversation. The thoughts here should continue things along that end and endear you or your ministry to not just consider going mobile because others are doing it, but because you’ve got a clear and defined plan of utilizing the best and unique features of mobile to live a Gospel that’s present and relevant beyond the screen and keypad.