Mag+ and Contextual Electronic Reading

I know that MMM harps a lot about ebooks, electronic Bibles and such, but there’s really a good reason for doing so – there’s no innovation there. At the intersection of faith and mobile tech, at the very least, a Bible reader should be enabling the story and history of Christianity to be better engaged. But, we just haven’t seen too many folks push enough. So, here’s a little bump called Mag+:

Mag+ from Bonnier on Vimeo.

Forget what is or isn’t possible, watch it and think about how you read – and interact – with the Bible on a contextual basis. Does your Bible reader offer this level of engagement? And if not, shouldn’t we help them get to this level of simplicity?