Here’s a press release about a new product called Twext from the folks at Church Community Builder (CCB). Seems like a solid product for those organizations who’d like to add the additional broadcast layers of Twitter and texting to their church/organizational communications.

Colorado Springs, CO, JANUARY 4, 2010—Church Community Builder (CCB) (http://www.churchcommunitybuilder.com), the pioneer of socially-based church management (ChMS), has released an innovative new communications tool that combines Text Messaging and Twitter – called CCB Twext – that will provide church and small group leaders with leading edge communications capabilities.

“Effective communication tools are critical for all churches. Because CCB highly values the interactive social nature of church communities, adding Text Messaging as a communication option was a no-brainer for us,” states Steve Caton, VP of Sales and Marketing. “However, we really wanted to take the next step by providing a way to seamlessly integrate texting with Twitter, thereby adding yet another communications vehicle to the mix where appropriate.”

CCB Twext™ Offers the Following Benefits:

Group Texting: In addition to email and mail merge, every Group Leader has the option to communicate with their Group participants via Text Messaging.

Twitter Integration: If a group within the church has its own Twitter account, the Group Leader can add that account to their CCB Group. When utilized, a Text Message sent to the group will also immediately post as a Tweet on the group Twitter™ feed. This further extends the reach of the Text Message to those who may not receive text messages but are a member of the Twitter group.

Member Controlled: Group members have full control over their ability to receive text messages. They must proactively edit their CCB profile before receiving them. This ensures people don’t end up paying for text messages they do not wish to receive.

CCB Twext represents another major milestone and differentiator for CCB’s innovative church management solution. In addition to providing benefits to the entire congregation, CCB also offers the most robust communication tools to your leadership so they can remain connected to those they serve in the most relevant manner possible. For more information or to speak with someone at Church Community Builder about this and other valuable functionality, email sales@churchcommunitybuilder.com or call 1-866-242-1199.