Keeping with yesterday’s thing of sharing some thoughts, there were some parallel thoughts about social media. Both of these were actually brought on by a conversation with Street Corner Prophet about a social media program we are looking to put together soon. For the purpose of this piece though, I want to just concentrate on some of the things said around social media that would play out well with many of you as you are looking at how to leverage social media best:
- What are the challenges with social media that go beyond the tech? How do you teach tools in a way that keeps the message relevant?
- What are the core problems we hope to address with social media (to be informed, to be engaged, and to have an opportunity for expression)
- Time is our most important commodity; its not just about access and opportunity, its about value
- Moving from solving the problem of media having the priority to the person who is listening having the priority
- Where does recording/reposting/sharing the media have value (internally, externally)
I won’t get into how this factors into the specifics of the conversation, but these were just some insights that I had in my notes that I thought quite relevant to share here as many of you whom look at mobile are also looking at how social media opportunities/challenges intersect with that.
We say from time to time here, technology is only relevant when its is personal. Social media is good, but we really have to do a job of assessing if its a good means to an end, or just additional noise in the tube.