This past weekend, I have put MMM on a bit of an evaluation. Asking questions around what is valuable about the content and service offerings, what has been done well and what has not. One of those things tat I wish had/has been done better is this idea of taking the centralized content approach away from MMM. If you will, not producing the content for it to live here, but for it to live anywhere and be aggregated here.

One proposal in doing is was to use Google Wave. And this was met with some interesting comments and notes. Another proposal that has returned is the idea of having a MMM application that would work in concert with a mashup RSS feed to broker content and activity.

Now, the idea of an app is a popular one. Even in thought about this it was asked (again) why MMM doesn’t have an app. The answer is simple, what is the value of an app for a magazine that sells strategy not a virtual or otherwise physical product? This is something that we would have to be able to answer here, but also the persons who’d want the app would too. If it were just an aggregated RSS feed of articles and Twitter, we could easily point you to a site that would help you do this yourself.

So what is the value of an app? Is it to get certain types of interactions that you cannot get otherwise? Is the idea of making an app out of MMM’s content something that would even even appeal to most of you, if so, why?

Don’t get me wrong, there is a mound of attention that having an app would bring which is good. But, doing it just to do it makes no sense (common or spiritual). Going down this path again of detaching content from a single author and site, this is one of many ways which could more easily point out it’s value and increase the visibility of it’s relevance. At least I think and hope so.

*By the way, you can download the very first MMM application for Nokia devices here. A new one is soon to come, with multiple platform support and a few other features. We look forward to your opinions about this initial attempt, and what your thoughts can be towards an app.