Last week, Tomi Ahonen published a pretty extensive post detailing the regional breakdown of mobile across industralized and developing nations. Lots of number, long post, but best quoted piece is:

…By every measure, mobile is the giant, the only giant, and the other technologies are the lilliputs. If you intend to communicate with prospective customers in the Developing World today, then you cannot think of mobile as the ‘fourth screen’ and consider possibly including it in your communication mix, as we still can think in the Industrialized World, as a luxury today. No, in the Developing World mobile is the first screen – and obviously, for as many as 1.8 billion people – one quarter of the planet – it is the ONLY screen. These 1.8 billion people do not have a PC, not a TV, not even FM radio, but they have a live, active mobile phone account. Out of all 3 billion people in the Developing World who have some kind of connection, a massive 60% have no other way to connect, than their mobile phone…

Yep, just like everything else in the Body, you have to have the same perspective of the people that you are speaking to in order to have a ministry that walks in step with their heart’s condition (1 Cor. 12-14).

So read the post, then just make sure that you are walking in the regional and cultural understanding of these mobile-booming times.

Additional impressions by Tomi from 3GSM Asia.