In the past months, I’ve been asked so many questions about mobile that I’ve simply wished and prayed for the time and resources to craft something like what Morgan Stanleyhas published in their release of The Mobile Internet Report.

This is an extremely long document – one, at the time of writing, I’ve not read and is still downloading to my mobile. However, to all of those persons who’ve asked questions about what mobile is and why should they care – especially use in the good ole USA – this is the report to read – or at least browse through.

If you are a technology, thought, or opinion leader in your ministry/organization, you need to read this report and the supporting materials. From simply a data/analytics point of view, there’s not much else available for free like this.

As for me, I’m off to go read. I’ve got data to get updated and data models to better understand.