One of the things that marketers, advertisers, and content producers are beginning to come to grips with in viewing mobile is that not everything that happens on these devices happens when people are in motion. It happens on a mobile device, just not in motion. More often than not, the attention required by what’s happening on the screen puts people in stationary states, and therefore what becomes mobile isn’t the device or the person watching it, but the channel or the content has its being shared from one person or entity to another. From that viewpoint, it makes it seem as if mobile is nothing more than a portable, on-demand TV – and if you were to take the approach that many have taken so far in terms of being a content provider, that’s pretty much all mobile is to them.

But, what if mobile and broadcast media took more advantage of not only a state of mobility (the device, the context, etc.), but also the needs of the marketers, advertisers, and existing media producers that have audiences, but not necessarily the digital savvy to make it work great. Could it look something like this:

Glorystone.TV is a different, and in my opinion better take, on the idea of a media platform. Essentially, its a platform of tools and services that enables consumers to find relevant Christian media, marketers to understand and target markets with the best product, and content producers to better find and reach areas of opportunity for their content. All in all, its not like much else out there.

With research coming out saying that over 60% of folks who view videos on their mobile/tablet devices, do so when at home, you’ve got something of an opportunity if you are in the space of creating content. And at the same time, traditional models of broadcasting don’t do a decent job of helping you better target and understand your audience. If this sounds like something you/your ministry could get involved with, get in touch with Glorystone.TV and see what a realized digital solution looks like.

Disclaimer: Antoine is one of the members of Glorystone.TV’s advisory board.