Makes a lot of sense for many individuals and organizations to have a mobile-accessible or mobile-friendly website. Still, trying to figure out what should be on a mobile site isn’t always as simple to go for. Tyler J Anderson blogs on 5 mobile website essentials for mobile marketing-oriented websites:
- Make your website mobile friendly
- Include your location and operating hours
- Include a “click to call”
- Include a search bar that is easy to find
- Include the option to go to the full non-mobile site
Awesome list, with some solid explainations as to why these make sense on the post. Then there’s that question asking if that’s from the mobile marketing perspective, what would those 5 from a mobile ministry perspective look like? Here are how we would phrase these:
- Be mobile-accessible for the most important content for your organization; that doesn’t always mean having a mobile website, but it does mean having information that someone who is using a mobile can find when needed (address info on a map, lising in a business directory, social media, etc.)
- Location, operating hours, and also general time to response for inquiries (because no one likes to wait)
- Click to call is good, click to email/text/tweet should also be employed
- A search bar and a high-level site map (for heavier content sites)
- I’d say not just a non-mobile option, but also give an audio-only or app-engagement option as well
What essentials for mobile websites for mobile ministries would you throw out there?