Earlier this week, we contributed an article to Church Tech Today which spoke about some basics for determining directions for mobile ministry activities. Here’s a snippet:

Mobile is all about attention. Some would even go as far as to call what we see in mobile and other modern media elements as aspects to an attention economy. Meaning simply that value is determined, generated, and lost by the type of attention gained or lost, and the transaction between those moments of attention.

For example, Facebook wants to keep you on their site (within their properties), and so to get your attention, there is the allure of connecting to friends and people you might have lost touch with. To keep your attention, they use the information you have placed within their environment to create more streams of connections to those relationships and others. This can manifest itself in Likes, games, or other opportunities.

Read the rest of Mobile Ministry Strategy Basics at Church Tech Today

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