A few weeks ago I came across this article, Social Media: You Can Log Off But You Can’t Opt Out, which has put forth some interesting viewpoints, and to a large degree puts the right perspective on social media tech and the constraints they impose socially. Here’s a snippet:

…So technology is political in the sense that it is a site of struggle (perhaps, one could say, communication technologies are “places where revolutionaries go“) but it is not political in the naive sense that it determines the outcomes of social action (i.e., there are no Facebook or Twitter revolutions). Most relevant for the present conversation is this concept of non-optionality—that we can neither opt-in or opt-out of the socio-technical system. We are all touched by the emergence of new technology, even those who are most marginalized within the system. Because, at any given historical moment, technology and social organization are always linked, we all inevitably feel the ripple effects when new technologies are introduced. This very point was the premise of the South African slapstick film The Gods Must Be Crazy, where a single Coke bottle tossed from a plane is imagined to upset the entire social order of a remote Bushmen tribe (caveat emptor: racist and inaccurate portrayals abound)…

Read the rest of Social Media: You Can Log Off But You Can’t Opt Out at The Society Pages

So, going back to a question we posed a few times already, if you are gong to tell people to use mobile or social networking (an app, for announcements/broadcasts, etc.), are you going to spend the same energies talking to the, about it’s downsides?