Caught this on the 271st Carnival of the Mobilists (hosted by MobiThinking) and thought it just great to put into the stream of posts given the direction the past two have taken:
Many execs put items on their roadmap that their gut tells them are important, but it’s difficult to calculate the ROI.
While I agree that it’s impossible to calculate the exact ROI of soft ROI initiatives, I think you can calculate the ROI enough to objectively assess your priorities.
In fact, I think it’s critical that you do so. The mobile landscape is littered with too much wasted money because of executive gut decisions that didn’t end up the way they expected.
So, let’s walk through an example…
Read the rest of Mobile Roadmap: Calculating Hard ROI on Soft ROI Initiatives at Mobile Manifesto
In other words, it can be hard as counting black beans in the dark but its not impossible. A lot of how you determine that ROI starts from what you know and don’t know. Perhaps in light of the piece at Mobile Manifesto, these posts will help make your ROI calculation, and project viability measures, a bit easier to understand and work through:
- Mobile Ministry Methodology
- Should Our Church Have a Mobile Website or a Mobile App
- A Primer on Differences Between Mobile Web Apps and Native Apps
- How to Build a Mobile App for Your Ministry
- How to Determine Your Audience for a Mobile App, Website, or Service
- Mobile Ministry Should Not Neglect Accessabiliy Practices
- Being Acquainted with the Challenges of Mobile as Ministry
- 2010 Future Trends Series: Bible Software | Bible Publishing |Physical Bibles