At the time of this writing, I’d not taking a deep look into the survey, but I do think that its on course for being good for reflection (an investigation of the methodology and research process would answer any questions of value beyond what’s been published). From Church Mag:
…As of 2010, the percentage of churches that had no web or Facebook presence was 24%. Perhaps I shouldn’t be too shocked by this number. Considering how only an estimated 78% of the North American population uses the internet, maybe it should be expected that roughly the same amount, 76% of American congregations, have an internet presence. But then I have to ask, who is using the internet? The population of North America is roughly 350 million. As of 2011, it was estimated that about 272 million were using the internet. I may be wrong in this assumption, but my guess is that the majority of ‘non-internet users’ are either infants or elders. The percentage of the population under 15 years old is roughly 19%; the percentage over 65 is roughly 13%. (I realize that children, especially going into their teenage years, are on the internet quite a bit; however, statistically speaking, this gives us a good estimate for comparing usage vs. necessity of usage.) If we only consider the percentage of 16 – 64 year olds who are using the internet, the age range with whom most churches try to connect, the percentage of this population who are online definitely increase from the overall population estimation of 78%…