Technokitten’s Report from the 2011 Mobile Marketing Awards

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In a report from the 2011 Mobile Marketing Awards, Technokitten published a list of the nominees and winners – alongside their projects. This listing should prove helpful.

Most Effective Mobile Site

Winner: The Guardian for The Guardian Mobile Site
Summary: Developing the mobile site is part of The Guardian’s Open Strategy. Its core purpose is to increase the reach of the brand. The aim is to deliver text and image content in a fast, fresh site that will appeal to readers on any handset in any country.
Results: Since launch in March 2009, m.guardian.co.uk has grown into the UK’s number one mobile content service for the digital newspaper industry, achieving over 7 million unique browsers and page views of more than 36 million per month. It accounts for around 12 per cent of The Guardian’s total digital traffic and has seen a 233 per cent increase year on year. m.guardian.co.uk has also seen strong growth in its global audience, particularly from the US (2.12m unique browsers) and Canada, Ireland, Australia and India. Combining targeted mobile ad solutions with rich-media formats has allowed The Guardian to grow advertising revenues by more than 80 per cent year on year.
Finalists:

  • bemoko/Macmillan Cancer Support for Macmillan Mobile Site
  • Found/Autoglass for Smashing the Glass Repair Market on Mobile
  • Incentivated/Centaur for Marketing Week Live!
  • New Look/MIG for New Look’s Mobile Commerce Site

    • Somo/Audi for Audi Mobile Site

Read the rest of Technokitten’s Report from the 2011 Mobile Marketing Awards The video in this post is the winning Pepsi entry, Content in a Bottle

Successful mobile marketing campigns point the way to avenues and practices which can (and should) be used within mobile ministry efforts – especially where engagement, interactivity, widespread adoption, or content management play important roles.

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    amount of actuality abounding humans accept accustomed up their email
    address. However, the absoluteness is 90% of Americans backpack a
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