How about we look at mobile in this respect:
You have already made the decision that you will use mobile as the first channel that you will broadcast and engage your community. You have not settled on applications, websites, or any kinds of marketing tools, but you are certain that you want to use the most that you can with mobile.
Sounds good to me. Here are the characteristics of mobile then you want to keep in mind:
Mobile is the first (and most prevalent) personal mass media
It’s not just that mobile is where markets are focusing, it is where people are focusing on individual levels. And they are actively filtering content and the context of their personal, professional, and spiritual lives thru several mobile devices and services.
Get over the fact that people will not make you their priority, or their authority. You will be one of several streams. But, you can (and should) play a significant role in helping them to manage those streams.
Mobile is permanently carried
A mobile device is seemingly carried by everyone. If it isn’t a phone, it’s a personal media player, game system, music player, and sometimes even a voice recorder. Whatever it is, the device is closer to them than your application or service is. Learn the moments when your mobile effort will best be used, and use the fact that something is carried as part of the reason to be present for that moment.
Mobile is always-on
Always on doesn’t necessarily mean always having a signal. It means that there is power flowing to a device that can garner secondary attention from a primary event. This means that your application or service doesn’t have to sit front and center to their attention, but it should be available in those moments where someone is defaulting to considering something outside of an event going on immediately around them.
And what about those people who aren’t on because a device has lost power. Considering being the point where they power the device back up, and draw a solution for broadcasting or engagement to that point (not necessarily to the mobile device).
Mobile has a built-in payment mechanism
First things that ring in the pocket here are tithes and offerings. Get over it. Unless you are making your online giving systems as efficient as Amazon and iTunes, this won’t gain much traction. Doesn’t mean that people won’t give, but that they will have expectations. Slow services, countless clicks, and an unoptimized experience will simply merit the same responses that giving kiosks have had.
You can, and should, partner with those organizations whom are doing mobile/online giving. Use this as a teaching point for money management and information security. Yes, you are qualified to do so, and this is relevant not only to mobile, but any terminal where payments can be collected.
Mobile is available at the point of creative inspiration
Just because you cannot draw or produce award winning videos on your mobile doesn’t mean that it is impossible. Encourage the creative members of your communities to create and upload to the shared church/organization website the products they create. To those of you already using drama and painting arts in worship services, extend that to those things created dynamically during the service as well. I am sure that sketchbooks and sketchnotes could be really interesting in this wise.
Don’t dismiss the written language. Yes, SMS is only worth about 140 characters, and that’s a good thing. Teach people to pray or write psalms in that space. Again, encourage sharing and broadcasting a specific points in community life. Then, let creative life happen.
Mobile has the most accurate audience measurement
Some of you have justified fears about people tweeting or texting during sermons. You also what that response just as soon as they have it. Consider setting up a Google Voice account where voice and text messages can be set during a service, and then as a leadership team, pray and vet thru the responses for a followup in the next meeting.
Mobile captures the social context of media consumption
If your members are on Facebook more than they are in the Word, consider using those social networks that connect to Facebook as a means to get their eyes in front of the text. And if they are on Facebook and other social networks, are you there with them? What are they talking about? What are the pictures most about? Does your conceptualization of the Gospel meet the, where they live, or where you would like them to live (implying that their lives are meaningless because they don’t follow your pattern of faith)?
Mobile allows augmented reality to be used in media
Augmented reality (and virtual reality) means that you are placing a layer of content, usually online, on top of the real world. Sometimes, this looks like making sure that you are listed in Google Maps so that people can find you using Street View. This can also be the using of QR Codes so that people are accessing their mobile device, and making a shorter step to keeping mind of important information that in just hearing it.
This can also be done in geo-games between churches/groups. This can be a photo mashup compiled from the mobile devices and cameras of several in your community, but layered into the existing web presence your church/org offers.
There are a lot of ways to take mobile and make it work for you. It’s not all about applications, mobile web, or text messaging either. Using the unique qualities of mobile, where you go with it becomes up to your community, not market trends.
Easter, Narrated Through a Mobile Lens
Sunday, April 24th, 2011Part one of this, the happenings for Good Friday, help set the context.
The rest of us managed to find a room in relative obscurity. Due to our proximity to one another, we decided to just share four SIM cards between us, and let the other SIMs be used only in extreme emergencies. This has caused a problem with some of us who need to contact families, but I think that we’ll be ok if we can hold on a few more days.
Some of the women went down to the sepulchre. It was a very nice gesture Joseph did in granting Jesus his tomb. Surely the Lord will look well upon his gift – it already seems that brothers and sisters from neighboring towns have – offers of sepulchre’s and burial items have been pouring in by SMS all weekend.
Another beep. This time its only one of our mobiles. This doesn’t feel right. It is too early for the women to be sending us a message, hopefully nothing has happened to them. So few others outside of this room have that number. It can’t be good. A brother – bless his aggressive heart – picks up the mobile and looks at the MMS. His face looks pale. Then he droops and begins to sob. None of us dare want to break the silence by asking what he’d seen. He just throws the mobile on the table – a video clip playing.
I can see it from where I’m standing. There a cave, no, a tomb. Looks like the one they described as being the one donated by Joseph. However, its open. That’s not right. We can’t make out much, but it looks like the stone is moved, and there are no guards. Could the body have been… no, they wouldn’t do that. Would they?
Then the conversations start. We’ve got to see what’s going on there. Peter stands before us all cautioning that we’d be better off just waiting until the women return and then see what their report is. The message had to have come from them. Maybe they were just as surprised and shocked as we were.
A few minutes later the mobile beeps. This time just an SMS, and from the mobile held by the women. It was a short message, but stirred all kinds of emotions in all of us when it was read, “He is risen!” First one, then a few more started wailing. The pain of Jesus leaving just a few days ago, and how this – “He is risen” – what does it mean? Was he telling us the truth after all? Is this what it all meant?
A few hours later the women return. They are tired, but seem happier than anything. We asked them to explain, and they responded, “didn’t you get the message. He’s risen.” They go on to explain what happened when they got to the tomb. Its an unbelievable story to say the least. Peter runs out, he needs to see for himself obviously. The rest of us are sure, whether Jesus is risen or not, we’ve got to move. As soon as that news gets out, there are going to be even louder calls for our heads.
It had been three days since seeing my wife and family. I was glad to see them, hug them. And get some freshened clothing. Having some time, I also picked up my solar charger, and swapped SIMs with my wife. She’s got clear instructions not to use it until tomorrow. We’ve got to make sure that it doesn’t look suspicious that she’d changed numbers right now. I show her the message (“He is risen”) and she just beams. She doesn’t understand it much more than I, but she finds some relief in the message. I let her know that I’ve got to go for a few more days, but that I’ll be back. That embrace was hard. I really wasn’t sure if I’d see them again.
The brothers planned to meet near the place were ate with Jesus last. The keeper of that room also received the message from the women and assured us that we would be taken care of and fine there. We had to think and act quickly. And somehow, if Jesus is risen, get in contact with him. I’m sure that he couldn’t get a mobile – but I’ve seen him produce all kinds of things out of thin air, anything is possible with him.
The plans came along quickly. This was much different than in times past. It seemed like this time that we just wanted to be on one accord. Some of us reclined in our seats to breathe, some had been on the run a lot longer than just the past three days. Then something strange happened. The mobiles in the center of the table turned on at the same time, then vibrated, then turned off. That was weird, and we all seemed to see it at the same time. It got quiet, really quiet. Then, near the doorway, there was this voice, “Peace be with you.” I couldn’t believe my eyes. The face was right, and the body didn’t look anything like that battered person we saw on the official clip before the crucifixion.
Oh boy, it was him alright. I didn’t even have words. I was sorry for running, sorry for staying. I believed. I didn’t believe. And yet, there he was.
“Peace be with you,” he repeated. We all ran to embrace him but he stopped us. We couldn’t touch him? Weird, but he was there. Literally, right in our face. It hurt a bit that our mobiles didn’t work while he was there. It would have been great to send the wife footage of him eating with us and joking just like he used to. Weird how they didn’t work until he was gone. There was also some teachings that he gave. Teachings about things he taught before, which were a lot clearer now. I think I get it. The family won’t believe it, but I’ve got the means to explain it now.
Just as quickly as he showed, Jesus left. He still knows how to make an exit. This time though we’ve got some hope. Some of the brothers sat in a corner talking about the plans that we made earlier. Some things would have to change. We were confident that those changes would be for the better. If we are going to continue on the course that Jesus stared, we’d have to live life the way he did.
The only thing that was perplexing to me about the way he lived was that “gift” he kept referring to. What was that gift? And why was he so adamant about us receiving it?
Tags: Easter, Jesus, MMS, resurrection, SMS
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