Caught this over at the Digital Evangelism Issues blog the other day. Suffice to say, MMM definitely sits in the group of culture that thinks differently. Here’s a snippet of what I mean:

Lateral thinking is so often a key to success. For instance, food-processing engineers were trying to create a machine that could crack nuts. Problem was, to adjust the squeeze according to the exact size of the nut and the strength of its shell. Unless they could precisely calibrate the exact pressure needed for each nut, many were damaged. As so often, the answer was completely different: put the nuts in a vaccum and the shells would just burst off with zero damage or loss.

Read the rest of Making Holes, Not Drills and consider your strategies and approaches and whether you are thinking outside of the box enough to see the solution clearer.