This past Saturday, I kept up with the Bible Software Shootout as many who were in attendance were tweeting about the happenings. One thing I can say about whatever that was happening there, it looks like a lot of the major software developers really got the point that the user interface of a Bible application means nothing if people cannot simplyget in the Book.

This attetion to user interface design is totally a by produt of the impact that the iPhone has made on the entire computing industry. That’s not to say that many software products and services don’t suffer through feature-itis. Many do and will continue to. But, it is to say that there are some areas where people are getting it, and one of them just happens to be within the realm of mobile bible software.

So let me ask you this simple question: when you are ready to read a verse/passage in your Bible, how many steps does it take between you thinking about it and you getting there? How many steps after you’ve gotten to that verse/passage does it take for you to do the next thing (meditate, journal/bookmark, send it to a friend, etc.)? Its these kinds of questions that software developers think about often when they are developing the software that you like. And you know something, there are a lot of answers that they come up with. The simplest one though is always the hardest to pull off – keeping your eyes in the text.

This is something that paper books have a lock on. Its easy, you read, highlight, pull another book from the side to make a note, but the text is still there. No matter where you go, you must face the book in order to engage the text. The user interface is that simple.

And so here’s my challenge and exortation to those who were at that challenge, and those who are developing other software Bible solutions: What can you do with your product to keep a person’s eyes in the text of Scripture while still offering the featurs that enable you to differentitate from your competitors? Because if you can do that, then it won’t matter what version(s) you offer, or even the cost of your product. People will be drawn to the text – and therefore to engaging with God. Drawing people to Him, will bring in the sales and solutions you seek.