Mobile Ministry Magazine

A question that has been sitting in my head for sometime has been concerning the Ceilo Redfly. Reviewed by Matt Miller (Palmsolo) over at ZDNet some time ago, the Ceilo Redfly is a bit of an alternative look at what mobile computing can look like: instead of the laptop being the center and the smartphone walking alongside it, the Redfly plays as the the accessory to the smartphone, and basically is just a screen, keyboard, and battery so that the smartphone becomes much more of a productive device.

Now, this is what many people have problems with understanding and it begs to be said here again. If you are doing anything with a computer more than normal browsing, photo cropping, and personal information management tasks, then the Redfly and a smartphone might not be the ideal solution for you. However, if you are finding that you spend more time on your smartphone, and that your laptop largely stays put at home doing those light tasks, this might be a really good solution for you (if you own a Windows Mobile smartphone - other smartphones are not supported at this time).

Some weeks ago, I shot an email to a contact at Ceilo and he was able to get me a few answers concerning the Ceilo Redfly and a more vocational focus. If you will, I've always seen this device as being a near perfect setup for those in mission fields, those in urban ministry settings where you don't get a lot of space to setup shop; and those users who are using mainly web applications, and the use of a smartphone can save money and lead towards more efficient energy use.

Here are some of the questions (expanded a bit) along with answers from Brad Warnock, Ceilo's VP of Marketing (in the blockquote):

The Ceilo Redfly has a price point of $500. This is pretty expensive for many consumers, though I am guessing that enterprise IT departments are a bit more receptive. What has the response been towards this aspect of the Redfly?

Some enterprise buyers are pushing back a bit, but others have made direct comments as the the price being OK, even under priced at times considering the TCO benefits compared to a sub-compact laptop, netbook or UMPC. Also, we're sure that over time, scale and efficiency factors in the manufacturing process will bring some kind of price drop.

The Redfly would seem like a perfect device for mission workers due to the easy-to-attain nature of mobile phones in various places around the word, and the options towards data connectivity. Plus, the fact that the Redfly has no hard drive means that losing it would not compromise computing initiatives in places where information censorship is an issue. Can you speak on any churches/organizations that utilize the Redfly and any of their success stories?

Two very large U.S.-based churches are currently running REDFLY pilot programs, but we can't disclose the names at this time.

Could you describe the interest that has been had, instead of naming those churches/organizations?

There is a strong interest both internationally and in the U.S. from many vocations, particularly as you would expect from salespeople, field service managers, field technicians, construction, law enforcement and government. Just about anyone who is on the road or at a remote location much of the time shows an interested once exposed to REDFLY. The 8-hour battery works all day. 3G data connections let people quickly connect from just about anywhere.

The price point and data loss protection features really work to our advantage in the field. People find that work crews lose or damage laptops all the time (even the expensive ruggedized ones). REDFLY is inexpensive enough that if you break or lose it, people can quickly justify the replacement cost. Since no data or settings are stored on REDFLY, when one is lost, there's no security breach or IT hassles - just forget about it, connect another REDFLY and everything is back to normal.

As you can see, there is some advantage towards the Redfly as a data accessory option. With smartphones picking up the ability to be utilized as solo computers, and with the very present fact that connectivity and energy are expensive, making concessions such as changing one's paradigm of computing are becoming realities moreso than exceptions to the rule.

The Ceilo Redfly can be purcased for $500 from the Ceilo website. For bulk orders, please make sure to contact their representatives directly.

Do you have any other questions concerning the Redfly? Place them in the comments and we will compile them for a future posting if the volume warrants.

Thanks to Matt Miller, Clayton Blackham, and Brad Warnock of Ceilo for contributing to this posting.

Labels: ceilo redfly, mini-notebook, mission, mobile accessories, smartphone, upmc